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shree cement limited (500387) ✌️【Investment Tools】✌️ Expert predictions with real-time stock trends, futures prices, and exchange rate changes to help you select stocks accurately and increase investment returns. At the Sheephaven Bay pub in London, tucked just behind Camden High Street, Guinness accounts for more than 50% ofdraft beer sales. Owner Pat Logue told 【 - Free Access to Community 】 that this year he’s already sold double the amount of Guinness that he did two years ago.

shree cement limited (500387) ✌️【Investment Tools】✌️ Free stock data analysis tools to help you select stocks accurately and capture global market trends. Stay ahead with expert market predictions for better investment returns. The Irish stout, known for its distinctive warm brown color, creamy foam head and unique method of being poured (a proper pint of Guinness takes 119.5 seconds topour), has long been known as the drink of choice for rugby lads and men at the pub.

Yet in the past two years, Guinness has skyrocketed in popularity, especially among young people and women.

From July to October, sales of beerdecreased 0.5% in the UK, according to CGA, a data insights firm for food and drink businesses. Yet across the same period, sales of beer increased by 23.2%for Diageo, which owns the Guinnessbrand. Specifically, sales of Guinness in kegs grew by 20.9%.

By the end of October, Guinnesswas the top-selling beer in the UK by volume across 2024, according to Nielsen data that was shared with 【 - Free Access to Community 】.

shree cement limited (500387) ✌️【Investment Tools】✌️ Professional investment advice with real-time updates on stock indices and futures data. Stay ahead with expert predictions and market insights. Social media influencers and marketing campaigns have helped to dispel notions that Guinness is a drink for older men. Logue credited influencers on TikTok for making the beer trendy and showcasing different pubs through video reviews that rank and compare the best-poured pints around London.

He said it’s no surprise to see a group of six young people — three guys and three girls — walk up to the bar at the Sheephaven Bayand order a round of Guinness — something that he said was unheard of years ago.

“It used to be portrayed as an older man’s drink, but now it’s for everybody,” Logue said. “Now it’s a cool drink.”

shree cement limited (500387) ✌️【Investment Tools】✌️ Free break-even services and stock analysis to help you recover quickly from losses and increase your chances of making profitable investments. With the sudden increase in demand, Diageo has told some pub owners that it would set allocation limits on Guinness to ensure distribution can last through the holiday season.

“Over the past month we have seen exceptional consumer demand for Guinness in (Great Britain),” a Diageo spokesperson said in a statement. “We have maximized supply and we are working proactively with our customers to manage the distribution to trade as efficiently as possible.”

shree cement limited (500387) ✌️【Investment Tools】✌️ Real-time global stock market trend analysis to help you identify profitable opportunities and improve your investment strategies. The allocation limits have not affected all pubs. But pub owners told 【 - Free Access to Community 】 that they are weary about having enough supply to meet demand, especially during the holiday season, which is often the busiest time of the year and crucial for weekly profit margins.

Logue, who goes through 40 to 50 kegs of Guinness in a week, secured an order of 60 kegs on Friday. He said he was nervous up until the delivery arrived, and he’s relieved he has enough stocked up for this week.

shree cement limited (500387) ✌️【Investment Tools】✌️ Expert predictions on stock market movements with real-time data, ensuring you can make quick decisions and capture market opportunities. While growth has slowed for distillers and brewers in the past year, Diageo’s Guinness has gone against the trend, noted Verushka Shetty, an equity analyst at Morningstar.

In March, Diageo rolled out a popularmarketing campaignwith actor Jason Momoa, which Shetty said helped contribute to the brand’s growth.

On Diageo’s fiscal year-end earnings call in July, CEO Debra Crew said Guinness had a 15% increase in global net sales across fiscal year 2024.

Crew said that Diageo “recruited more Guinness consumers” through marketing campaigns like the one with Momoa and by partnering with influencers to “co-create content and shape the brand.”

In Great Britain, Guinness consumption among women increased by 27% from fiscal years 2022 to 2023, according to Crew.

In addition to working with content creators, Diageo’s Crew said the company expects its business partnership with sporting events like the Premier League and Six Nations Rugby to continue to contribute to demand.

shree cement limited (500387) ✌️【Investment Tools】✌️ Free access to real-time stock indices, futures data, and market predictions to help you select high-return stocks and build a profitable portfolio. At The Auld Shillelagh in London’s Stoke Newington neighborhood, which has been a “Guinness house” since 1991, deliveries of kegs of the Irish stout arrive two to three times a week. Aonghus Leydon, co-owner of the pub alongside his brother, told 【 - Free Access to Community 】 that while they’ve always been known for their Guinness, he has noticed an uptick in popularity in recent years.

“Guinness has always been a pretty high-volume product for us. But yes, I would say in the last couple of years, Guinness sales are up,” he said. The Irish stout currently accounts for up to 70% of the pub’s sales.

Leydon, who is from Roscommon, Ireland, said that compared to 10 years ago, the number of young people drinking Guinness has noticeably increased.

“Our clientele are mostly early 20s to early 30s and the majority would be Guinness drinkers,” Leydon said. “It is pretty mixed gender-wise.”

shree cement limited (500387) ✌️【Investment Tools】✌️ Professional stock market predictions and analysis with real-time data to guide your investment decisions and ensure steady growth. While drinking at a pub in London’s Shoreditch neighborhood, Harry Evans, 26, told 【 - Free Access to Community 】 that he loves Guinness because it’s smooth, drinkable and “less gassy” than other beer. “I drink it all year round,” he said.

Leydon said that in his 37 years in the trade, he’s never experienced any difficulty with Guinness supply. This explains why some pub owners are worried that there might be allocation limits.

Leydon has not been notified yet about any allocation limits, but he said they have been on edge about receiving deliveries.

shree cement limited (500387) ✌️【Investment Tools】✌️ Free stock selection service with expert predictions and real-time market insights, providing you with the best investment strategies for long-term success. While Diageo cited “exceptional” demand in Great Britain, the stout has also grown in popularity in the US. Guinness was the top-imported beer in the US across the past 12 months ending in October, according to Nielsen.

In Europe, Guinness 0.0, a nonalcoholic version of stout, saw net sales double in fiscal year 2024, according to Diageo.

shree cement limited (500387) ✌️【Investment Tools】✌️ Real-time updates on global stock trends and expert market analysis to help you select profitable stocks and grow your wealth effectively. At The Dead Rabbit in Manhattan, co-founder and managing partner Jack McGarry said he’d sold as much Guinness in the first 10 months of 2024 as he had sold in the entirety of 2023.

shree cement limited (500387) ✌️【Investment Tools】✌️ Expert predictions of stock trends to help you select high-potential stocks and achieve stable growth. Real-time global market indices, futures, metals, energy, and agricultural product data to help you seize market opportunities. McGarry, who is from Belfast, Northern Ireland, said he thinks Irish culture is having a moment in the public eye, which bodes well for Guinness.

shree cement limited (500387) ✌️【Investment Tools】✌️ Professional advisors provide accurate market predictions with real-time stock indices, exchange rates, and futures data to help you seize investment opportunities and grow your capital. Additionally, he said he thinks young people are becoming more aware that Guinness is a light, low-calorie beer. A 20-ounce pint of Guinness has about210 calories, comparable to a lager like Stella Artois that has about 224 calories in a 20-ounce pint.And Guinness is only 4.2% ABV, comparable to a light beer like Michelob Ultra.

“All of our bars are outselling what we did last year,” McGarry said. The Dead Rabbit also has an outpost in Austin, Texas.

Victor Boyd, the owner of Iona Bar in Williamsburg, Brooklyn, is originally from Dublin. His bar has been pouring Guinness for 25 years, he said, and he’s also noticed the recent surge in popularity.

It’s not just among young people, though, according to Boyd. He said reviews on social media about the best-poured pints of Guinness in New York have helped boost the profile of his bar for many people.

“Others have discovered the joys of a stout that’s lower alcohol and calories than many other beers,” Boyd said.

shree cement limited (500387) ✌️【Investment Tools】✌️ Precise stock selection service to help you avoid losses and quickly recover and grow. Provides real-time global market, metals, energy, and agricultural product data to assist you in making informed decisions. Most stock quote data provided by BATS. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. All times are ET. Factset: FactSet Research Systems Inc. All rights reserved. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and 【 - Free Access to Community 】. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Fair value provided by IndexArb.com. Market holidays and trading hours provided by Copp Clark Limited.

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