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“I’ve been doing fashion longer than I did music,” Beckham said, introspectively, over a phone call from London just days after her Fall-Winter 2023 show in the French capital.

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Yet, Beckham’s brand, launched in 2008, has been warmly supported by the upper echelons of the fashion industry (Anna Wintour is a regular guest at her shows).

Having shown regularly duringNew YorkandLondonfashion weeks before making her Paris Fashion Week debut last September, she is certainly no fashion novice and her label has long been synonymous with a sexy and streamlined aesthetic — not a far cry from the sharp minis and sleek silhouettes that were so integral to Posh Spice’s look, although now rendered in an undoubtedly more grown-up, glamorous way.

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Despite her longevity, the commercial viability of Beckham’s operation has often been questioned — though it appears business may finally be on the up. According to Women’s Wear Daily, Victoria Beckham Holdings Limited, which is the centralized entity between Beckham’s fashion and beauty ventures,reported profitabilityfor the first time for the 2022 fiscal year. In January, the brand’s CEO Marie LeBlanc also told the Business of Fashion that sales havegrown by double digitsover the last four seasons.

“I think that now I can really, truly start building,” said Beckham while reflecting on these milestones.

Beckham’s company recently underwent a complete restructuring on both the business and creative sides — from improved IT and digital planning systems along the back end to the lowering of prices (slightly) to a “new design team, new atelier and new members across every department, if you like,” she said.

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Her oeuvre doesn’t appear to court trends, and she doesn’t operate with flash nor ephemerality (perhaps belying expectations set by her Spice Girls persona). Her clothes mix fantasy with a distinct matter-of-factness: a Fall-Winter 2023 look, for example, featured a layered chiffon and feather-accented dress styled with a practical khaki trench. And, significantly, there isn’t really a Victoria Beckham logo or mark, save for her typeface.

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“It’s funny because Cruz called me on the way to the show and he was like, ‘Mom, can I borrow your glasses?’ And I was like, ‘yeah, of course you can borrow my glasses.’ And then he said, ‘Yeah, and I’ve just found this bag in your wardrobe,’” Beckham said, laughing. “It was interesting that an 18-year-old boy would be attracted to that and say, ‘I want to wear it.’”

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“VB Body was an idea that I had when I was actually spending a lot of time in Miami,” said Beckham. She and her husband maintain a home in the Florida city; David is a partner in Inter Miami, the American soccer club. “I find the way that women dress there quite liberating in how they like to show off their bodies and celebrate who they are. I think there’s a real confidence in that.”

why is ghv infra projects limited (505504) falling ✌️【Fixed Income】✌️ Professional investment advice with real-time updates on stock indices and futures data. Stay ahead with expert predictions and market insights. Since relocating her runway show to Paris last year, Beckham has noticed an uptick in editorial and red carpet attention. For Fall-Winter 2023, she recruited Drew Barrymore for social media teasers around the collection as a nod to the lore of the documentary and film “Grey Gardens” (Barrymore starred in the latter). “The story doesn’t inspire me in a literal sense, necessarily,” says Beckham. “It’s more so in the sense of how we can have fun with clothes.”

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“I’ve been thinking about that a lot lately.” And, with that, she adds: “There is so much that I want to do with my brand, across fashion and beauty. And, like I said, now, I really believe that I can start building. It was about getting the business back on track, which we have done. And we have a fantastic design team. We have quite a well-oiled machine.”

“Everything I do is rooted in reality,” she concluded. “But, it hasn’t been at the compromise of the dream.”

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