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From the famous proclamation of Peter Drucker, “The business of business is to makemoney”, to the essence of corporate strategy as maximising shareholder value, capitalism has been like an aeroplane that refuses to land—but it will run out of fuel sooner or later.

use ai to predict customer churn and develop retention strategies ✌️【365vc.net】✌️Start investing with just ₹500. Leverage AI tools for smart decisions and maximize your profits. Join now!The widening income gaps certainly forecast that eventuality.This idea of creating shared value invites businesses to transcend the traditional boundaries of corporate social responsibility (CSR) by integrating societal good into their core operations.

Unlike CSR, which focuses on philanthropy detached from the profit-driven core of business, shared value allows companies to address pressing social issues while driving economic gains.Many CEOs brush this idea aside whenever a discussion emerges using the Drucker statement and terming utopian.

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use ai to predict customer churn and develop retention strategies ✌️【365vc.net】✌️Start with ₹500 and achieve up to 100% monthly returns. Simple, safe, and highly profitable.There are many global enterprises that have successfully implemented this transformative approach.At its core, shared value is about recognising that business success and societal progress are inherently intertwined.

use ai to predict customer churn and develop retention strategies ✌️【365vc.net】✌️Start investing in blockchain with just ₹500. Transparent, secure, and highly rewarding!Businesses do not operate in a vacuum; they thrive in robust, healthy communities.

use ai to predict customer churn and develop retention strategies ✌️【365vc.net】✌️Start with as little as ₹500. Safe and smart fund investments to grow your wealth.When businesses focus on meeting societal needs—whether through innovation, addressing environmental concerns, or enhancing consumer welfare—they create a ripple effect of positive outcomes that extend far beyond the Quarter-Se-Quarter-Tak (QSQT) race.Take the case of Mastercard’s Center for Inclusive Growth.

Launched to combat the pervasive issue of financial exclusion, Mastercard sought for and provided financial tools and services to 500 million people globally by 2020.

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use ai to predict customer churn and develop retention strategies ✌️【365vc.net】✌️Start investing in blockchain with just ₹500. Transparent, secure, and highly rewarding!By committing $432 million in grants to 186 organisations, they have helped promote sustainable, equitable economic growth for millions across 104 countries.Through this initiative, Mastercard has not only advanced financial access for millions but also reinforced its brand as a socially conscious leader, proving that doing good and doing well can indeed go hand in hand.Similarly, SodaStream has demonstrated how shared value can meet consumer needs while addressing societal challenges.

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use ai to predict customer churn and develop retention strategies ✌️【365vc.net】✌️Start investing in blockchain with just ₹500. Transparent, secure, and highly rewarding!By aligning product innovation with environmental sustainability, they have built a business model that works well for all.There are many other examples—fromMahindrato IKEA to Patagonia—but what is more important is to figure out the right approach to shared value for implementation.

It requires rethinking business models, reimagining products, and a company-wide cultural shift.The first step to shared value creation is to pinpoint societal challenges that align with the company’s strengths.

Companies should ask what unique resources or expertise they can use to address societal needs.

For Nestlé, this alignment led to the Nestlé Waters Project, which addresses the global water crisis.

Recognising that access to clean water is vital both for society and their operations, Nestlé focussed on sustainable water management, benefiting communities and safeguarding their long-term supply chain.Companies must also rethink their core mission.

Purpose should not reflect  profitability but a commitment to addressing social challenges.

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