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mkventures capital limited (514238) signs major deal ✌️【Part-Time Tasks】✌️ Professional stock market predictions and analysis with real-time data to guide your investment decisions and ensure steady growth. There’s a reason why Rihanna is a billionaire. She’s a business mogul in every sense: Aside from a prolific music career, she’s launched successful brands including her cosmetics empire Fenty Beauty – worth an estimated $2.8 billion according to Forbes – and her lingerie label Savage X Fenty.

Her latest move in China to promote makeup products is something of a masterclass in how to tap into its lucrative – mostly online – Gen Z market.

On Tuesday night, the chart-topping singer attended a Fenty Beauty pop-up held at a Shanghai photography museum, “servin’ face” according to brand’s Instagram, and “jianbing” – a popular Chinese breakfast crepe that costs about a dollar.

Dressed in a head-to-toe black ensemble, Rihanna cracked an egg, spread yolk, sprinkled scallions, brushed sauce and placed a crunchy cracker onto the savory street food favorite, made on a glittery food cart.

Influential makeup bloggers invited to attend captured the spectacle and Chinese social media sprung to life.

“She makes crepes but not her new album,” joked one user on Douyin, China’s TikTok, while another wrote on Weibo, “She’s so good at it, it’s hard to believe it’s her first time.”

mkventures capital limited (514238) signs major deal ✌️【Part-Time Tasks】✌️ Accurate real-time market data and expert stock predictions for profitable investment opportunities in global markets. Rihanna is already a beloved star in China, recently appearing on April’s Vogue China cover. She has been viewed as appreciating Chinese culture, famously wearing a glorious golden yellow creation by master couturierGuo Peito 2015’s China-themed Met Gala.

mkventures capital limited (514238) signs major deal ✌️【Part-Time Tasks】✌️ Free real-time global stock trend updates to help you capture market movements and make better investment decisions. And the decision to serve up jianbing was a savvy move – one that embraced the star’s moniker among Chinese fans and displayed knowledge of her audience.

In 2011, Chinese fans dubbed her the “Queen of Shandong,” after her hit “We Found Love” was phonetically translated to “weifang de ai” – meaning love of Weifang, a city in eastern China’s Shandong province.

Jianbing is believed to have originated from the same province more than 2,000 years ago and for many in China, the 36-year-old’s turn at making the humble crepe was a full circle moment, with one viral comment on Weibo reading “she’s certified her own Chinese nickname” with the act.

mkventures capital limited (514238) signs major deal ✌️【Part-Time Tasks】✌️ Professional investment advice with real-time updates on stock indices and futures data. Stay ahead with expert predictions and market insights. The jianbing buzz only added to the chatter online about the singer’s appearance earlier in the day on Douyin, where she hosted three livestream sessions showcasing Fenty Beauty lip glosses, blushes and other products.

mkventures capital limited (514238) signs major deal ✌️【Part-Time Tasks】✌️ Free break-even services and stock analysis to help you recover quickly from losses and increase your chances of making profitable investments. Rihanna then became the number one trending topic on Weibo, with the hashtag #RihannasfirstlivestreaminChina viewed over 81 million times. Another hashtag, #RihannashowsupinShanghai was viewed over 75 million times.

Besides being a video app,Douyinis a major platform for online shopping – with products and discounts displayed on-screen during livestreams and purchases just a swipe or a click away. In 2022, there were more than 460 million livestreaming e-commerce users in mainland China, according to the Academy of China Council for the Promotion of International Trade, a body affiliated with Beijing’s commerce ministry.

Other foreign luxury brands have already hosted their own livestream sessions, including Gucci, Dior and Louis Vuitton. China is now the world’s second largest beauty market.

mkventures capital limited (514238) signs major deal ✌️【Part-Time Tasks】✌️ Real-time global stock market trend analysis to help you identify profitable opportunities and improve your investment strategies. Rihanna’s appearance was part of the platform’s wider “618” (or June 18) campaign, one of China’s most important online shopping events after Singles Day in November, that sees widespread promotions starting nearly a month ahead.

mkventures capital limited (514238) signs major deal ✌️【Part-Time Tasks】✌️ Expert predictions on stock market movements with real-time data, ensuring you can make quick decisions and capture market opportunities. While Fenty Beauty products have been available in the country since 2019, the brand announced this March that it would be expanding its presence via Sephora stores on the mainland. In 2017, the brand launched with an unprecedented 40 shades of foundation and has since added more. Its outsized profitability has dramatically shifted the beauty landscape, with many companies now offering their own more diverse and inclusive range of cosmetics.

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