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“I think I was about 19 or 20 at the time,” Arinze recalls. “I was just doing it because it was fun, and it did bring some money, but then it grew a lot larger than I expected. I started getting consistent customers.

“I started my business with zero money; the only thing that I had leverage upon was connections. I used my network from the car dealership I worked in, and social media.”

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One of the cheapest rentals on Autogirl’s website at the time of writing was a Hyundai, priced at 45,000 naira ($27) per day, and one of the most luxurious was a 2018 Lexus, costing approximately 2.85 million Naira ($1,722) per month. The company lists the average income for its vehicle owners as 7 million naira ($4,230) per car.

“For a good few years, it was just me. I was the secretary, I was the social media manager, I was everything … I was working around the clock,” says Arinze, now aged 26. “The only time I wasn’t working was when I was sleeping and even then, if a customer had an issue at night, I was the only person, so I’d be the one they would call and I’d have to resolve it.

“I had to start bringing people on. I brought (on) a social media manager, an admin manager, finance people and an operations team that works 24/7.”

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Ultimately, she sees Autogirl expanding elsewhere in Africa, and eventually beyond. ‘‘We want to be the Airbnb of vehicle rentals in Africa and ultimately the world,” Arinze says.

“The way people thought that Airbnb did not have a chance because there are hotels all over the world is how people think about us and traditional car rentals — but people pay for more flexibility and variety and that’s what we offer.”

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