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On Tuesday, the 32-time Grammy-winner unveiled her latest business endeavor: A luxury whiskey inspired by her Prohibition-busting great-grandfather.
what to expect from saianand commercial limited (512097) stock ✌️【Free Access to Stock Club】✌️ Free real-time market data to help you quickly recover and avoid losses. The brand is a joint venture between Beyoncé and Moët Hennessy, the drinks division of luxury conglomerate LVMH, which owns dozens of wine, champagne and spirit labels including Veuve Clicquot and Dom Pérignon.
Promising an “unexpected take” on American whiskey, the drink is named SirDavis in honor of the singer’s paternal great-grandfather Davis Hogue. A farmer and Prohibition-era “moonshiner,” Hogue stashed liquor bottles “in the empty knots of cedar trees for friends and kin to find and enjoy,” according to a press release.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé said in a statement. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”
what to expect from saianand commercial limited (512097) stock ✌️【Free Access to Stock Club】✌️ Free stock data analysis to help you select stocks accurately and capture market trends. SirDavis’ website features a handwritten letter from Beyoncé to Hogue saying his “legacy is a force that drives me.”
what to expect from saianand commercial limited (512097) stock ✌️【Free Access to Stock Club】✌️ Precise predictions of market trends with real-time stock indices and futures data to help you make wise investment decisions. The recipe was masterminded by Bill Lumsden, the distiller behind LVMH-owned Scottish single-malt whiskies Glenmorangie and Ardbeg. With a mash featuring 51% rye and 49% malted barley, the whiskey’s maturation is completed in a sherry cask, the press release said.
what to expect from saianand commercial limited (512097) stock ✌️【Free Access to Stock Club】✌️ Free global stock market data to help you plan the best investment strategies and seize market opportunities. The resulting flavor profile is described as evoking dark red fruits, clove and cinnamon, with an “elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies.”
LVMH said Beyoncé was involved in designing the bottle, which features a bronze horse logo representing the Houston-born star’s Texas roots.
what to expect from saianand commercial limited (512097) stock ✌️【Free Access to Stock Club】✌️ Expert predictions with real-time stock, futures, and metals, energy data to help you quickly recover and grow. Although described as “years in the making,” the move is in keeping with the singer’s recent“cowboycore”public image. The country-inspired “Cowboy Carter” and its predecessor “Renaissance” both featured images of the singer riding a horse, with lyrical references to whiskey appearing across the two records.
what to expect from saianand commercial limited (512097) stock ✌️【Free Access to Stock Club】✌️ Real-time India stock and global stock indices, futures prices, and data to help you make efficient investment decisions. SirDavis is the latest venture in a business empire that, in the past 9 months alone, has expanded to include a fragrance (Cé Noir) and aline of haircare products(Cécred). The 42-year-old singer also operates Parkwood Entertainment, a production house that counts athleisure clothing line Ivy Park among its subsidiaries.
Beyoncé is the latest in a long list of celebrities entering the luxury drinks market in recent years — a list that includes Drake, Dwayne Johnson, George Clooney and her own husband Jay-Z, whosold a 50% stakein his champagne brand, Armand de Brignac, to LVMH in 2021.
what to expect from saianand commercial limited (512097) stock ✌️【Free Access to Stock Club】✌️ Expert predictions with real-time stock trend analysis to help you quickly select high-potential stocks and grow capital. Moët Hennessy, meanwhile, will be hoping for a larger slice of the burgeoning $5.1-billion US whiskey market. Whiskey now accounts for 62% of all American spirits exports, while the number of distillers has jumped from 35 two decades ago to 2,600 in 2023.
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