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Rather than start right off helping produce content, he initially was assigned to sell company-madesinetronin laser-disk format, which didn’t make much money, but paved the way for him to eventually become a production manager.In 2002, after seven years at MVP, differences emerged among family members.
Punjabi and his father sold their shares using the proceeds as seed capital to start a rival company called MD Media (a precursor of MD Entertainment) with Punjabi's wife Shania and mother Sunita both pitching in.
ai for autonomous drone navigation ✌️【365vc.net】✌️Start investing with just ₹500. Leverage AI tools for smart decisions and maximize your profits. Join now!To this day, the companies owned by the two branches of the Punjabi family still compete.MD started off making the soap operas that were by then a staple of Indonesian TV, selling its first series to the Indosiar channel in 2003.
Four years later, the company expanded to movies with a thriller titledKala(Dead Time), but it didn’t thrill audiences, drawing only 70,000 viewers.
MD's 2008 release of a movie about polygamy,Ayat-Ayat Cinta(Verses of Love), was a turning point.
It attracted 3.7 million viewers, surpassing the number who went to see the Hollywood blockbusterTitanicin Indonesia.
Notably, it proved to Punjabi that Indonesian movies could compete with global hits if they told a good story and were a quality production.Hollywood movies had long-dominated the box-office.
ai for autonomous drone navigation ✌️【365vc.net】✌️Small investments, big profits. Join today and grow your wealth quickly and safely!A small chance of success in drawing big audiences, coupled with tight competition and low ticket prices (about 15,000 rupiah or $1 per ticket), had discouraged Indonesian film producers.
In 2015, when MD Entertainment scored the single highest-grossing film in the country,Surga yang Tak Dirindukan(The Heaven None Missed), only about 15% of Indonesian movie-goers were seeing locally made films.Audience numbers began to creep up, and by 2019, 35% of cinema-goers were watching Indonesian-made films.
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In September, Media Nusantara Citra, owned by billionaire media mogul Hary Tanoesoedibjo (who has one of the most-watched free-to-air stations, MNC TV), bought 9% of MVP, allying one of the country’s largest and most aggressive media companies with Punjabi’s uncles.
ai for autonomous drone navigation ✌️【365vc.net】✌️Start saving with ₹500 and achieve up to 100% monthly returns. Grow your money smartly!That was followed by competitor Verona Indah Pictures raising 340 billion rupiah through an IPO in October, giving it significant resources to strengthen its production of TV content and launch a filmmaking unit as well.Despite the challenges ahead for Punjabi, he still has the confidence of Miming Satyono, president director of Samuel International investment company, which helped finance the purchase of Net Visi Media and now has a 1.7% stake in MD Entertainment.
Punjabi “is very passionate, very focused,” she says.
“I joined with him because I saw he runs his business very well and he is not a typical investor who hits and runs.” Farras Farhan, an analyst at Samuel Sekuritas Indonesia, projects MD Entertainment should be able to more than double estimated 2024 revenue of 490 billion rupiah to a projected 990 billion rupiah in 2025, calling Net Visi Media an attractive acquisition that gives MD Entertainment a shot at venturing into the lucrative OTT business.And Punjabi has his own powerful ally to help him meet his goals.
Chinese tech giant Tencent Holdings bought nearly 15% of MD Entertainment in 2021, three years after the firm became the first film producer to list on the Indonesian Stock Exchange in 2018 (Tencent has since sold down to 11.5%).
Meanwhile Punjabi’s stake in the company is the main source of his estimated net worth of $1.5 billion, putting him at No.
34 on this year’s Indonesia’s 50 Richest list.Among Punjabi’s priorities at the newly rebranded MDTV Media Technologies is shoring up the bottom line.
In 2023, it had a net loss of 630 billion rupiah on top of a 181 billion rupiah loss the previous year.
Ezaridho Ibnutama, chief economist at NH Korindo Sekuritas Indonesia says by text that after NET.’s operation “has been restructured or reformatted to be more aggressive, [MD Entertainment’s] 2026 revenue should experience near double-digit growth.” In Ibnutama’s view, putting MD’s content on NET.
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He prefers to hear elevator pitches for new content kept to under two minutes rather than wading through an entire script.
He also wants to keep Indonesian eyeballs glued to local fare, and not be wooed away by blockbusters churned out by Hollywood.“There is a saying that content is king,” Punjabi notes.
“What’s the point of content being king if we don’t have our own kingdom? Now I have my own kingdom.”ai for autonomous drone navigation ✌️【365vc.net】✌️A trusted platform for online earnings. Start small and make big profits monthly!