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However, it was the subsequent realization of a gap in the market that would truly shape her entrepreneurial path.

“At the time, I was aware of a wave of layoffs happening within my company, and I realized it was only a matter of time before I would be affected,” Agbogu recalls. “This served as a wake-up call, it fueled my passion to become my own boss and embark on my entrepreneurial journey,” she said.

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“My own experiences with growing Nellies Nigeria using social media revealed a gap in knowledge among other business owners, inspiring me to share my strategies and insights,” she explains.

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“Many Nigerian SMEs struggle to reach a buying audience, which is a significant barrier,” she explains. “The trade fair creates a platform where businesses can connect directly with customers.”

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“One standout example involves a shoemaker from Lagos who sold 1,000 pairs of shoes in just two days, marking a record high for her business,” Agbogu said.

“One story I will never forget was that of a widow from Benin who took part in the trade fair and sold products worth millions of naira, enabling her to pay her children’s school fees. It’s heartwarming. We are always oversubscribed because entrepreneurs consistently tell us they achieve sales they have never achieved before in just two days at the fair,” Agbogu said.

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“What drives me most is not only the desire to see African products and services gain prominence on the global stage but also to ensure that Nigerian SME owners understand how international trade operates beyond our borders,” she told 【 - Free Group Entry 】.

“My motivation for expanding Naijabrandchick to London has always been deeply rooted in my commitment to SMEs,” she explains. “I constantly think about how I can help Nigerian SME owners thrive and improve their businesses.”

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“These events will provide attendees with exposure to international business leaders and market trends, offering a unique learning atmosphere compared to events held in Africa,” Agbogu says.

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Part of her plan to help African SMEs scale and grow is to offer access to quality business education. “High-quality business education is often expensive and out of reach for many which is why I created the Dominate Sales and Influence (DSI) program to provide affordable training alongside top business leaders, to equip entrepreneurs with essential growth strategies.”

Financial support is another critical area. “The lack of access to funds is perhaps the greatest challenge for Nigerian SMEs,” she notes. In response, she partnered with Wema Bank to offer single-digit loans to SME owners, providing the financial backing needed to thrive.

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