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On Tuesday, the 32-time Grammy-winner unveiled her latest business endeavor: A luxury whiskey inspired by her Prohibition-busting great-grandfather.

what is causing the decline of iris business services limited (iris) ✌️【Market Analysis】✌️ Expert predictions of stock trends with real-time stock indices, futures, and metals, energy quotes to help you seize investment opportunities. The brand is a joint venture between Beyoncé and Moët Hennessy, the drinks division of luxury conglomerate LVMH, which owns dozens of wine, champagne and spirit labels including Veuve Clicquot and Dom Pérignon.

Promising an “unexpected take” on American whiskey, the drink is named SirDavis in honor of the singer’s paternal great-grandfather Davis Hogue. A farmer and Prohibition-era “moonshiner,” Hogue stashed liquor bottles “in the empty knots of cedar trees for friends and kin to find and enjoy,” according to a press release.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé said in a statement. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”

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LVMH said Beyoncé was involved in designing the bottle, which features a bronze horse logo representing the Houston-born star’s Texas roots.

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Beyoncé is the latest in a long list of celebrities entering the luxury drinks market in recent years — a list that includes Drake, Dwayne Johnson, George Clooney and her own husband Jay-Z, whosold a 50% stakein his champagne brand, Armand de Brignac, to LVMH in 2021.

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