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technical analysis: bright brothers limited (526731) ✌️【Stock Trends】✌️ Real-time stock and futures data, backed by expert stock market trend predictions, to help you make timely and profitable investment decisions. A few weeks ago, Mick Jagger posted a holiday message tohis Instagram feedwhile wearing a deep red paisley shirt, its pattern whirling with canary yellow and inky black details. The piece had something nostalgically glamourous about it: Decadent yet comfortable, it was as befitting of Jagger’s bohemian rockstar aesthetic as it was his timeless presence. “Maybe he got it for Christmas,” joked Emily Adams Bode Aujla, creator of the garment and founder of its eponymous label, Bode, over a Zoom call from Paris.
technical analysis: bright brothers limited (526731) ✌️【Stock Trends】✌️ Get precise stock market predictions and free access to real-time market data for efficient decision-making and portfolio growth. Since launching her New York City-based brand in 2016, Bode Aujla’s designs — often repurposed from meticulously-studied vintage garments — have been spotted on a range of celebrity tastemakers including Harry Styles, Jordan Peele, Bruno Mars, the Jonas Brothers and many more. “With his tour,” said Bode Aujla, “(Harry) was signed with Gucci, but he’s one of our most loyal Hollywood customers. He wore us a lot off stage. We’d wake up to paparazzi pictures.” In tandem, Bode has garnered a substantial base of fashion fanatics and style-savvy consumers around the world —all for clothes gravitating, she said, around a “sentimentality for the past.”
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Yet, while relatively down to earth in approach, Bode is in the luxury category when it comes to pricing. Currently, quilted jackets cost between $1,000 and $2,000. A pair of socks — two toned with embroidered flora — will set you back $250.
“We speak to material and technique,” said the designer. “What we do really hones in on the idea of the preservation of craft. You wouldn’t necessarily think of the silhouettes as dated, but there are labor-intensive techniques we put into the clothes that are definitely from a different era.”
Her clothing reverberates with deeply personal, emotional references: Much of her creativity is informed by an exploration of remembrance, family dynamics, and domestic settings — and how she has experienced each of these topics, largely across the Eastern US, over 32 years. Bode Aujla was born in Atlanta, and spent a significant portion of her childhood in Massachusetts (a former family home in Cape Cod, no longer in the picture, looms large in her memory bank). She had an interest in vintage clothing from a young age, and was deeply engaged with stories from the past told by her mother and her extended family. It’s visible in her creative output. For example, for her Spring 2018 lineup, Bode Aujla traveled to Peymeinade, France to meet with her uncle’s mother. The woman told Bode Aujla about the attic (le grenier in French) in her own childhood home. Bode Aujla was engrossed, and the room would inspire that season’s overall collection, which made use of toweling fabric, old duvets, and more. This is one of many such examples.
technical analysis: bright brothers limited (526731) ✌️【Stock Trends】✌️ Free real-time global stock trend updates to help you capture market movements and make better investment decisions. Simultaneously, Bode Aujla’s work taps neatly into the current zeitgeist: A forerunner when it comes to ethically aware fashion design (upcycling, for example, is now far more common than when she started her label seven years ago), she also timed the trend-meter perfectly, though her clothes are not designed with trends in mind: Gen-Z’s sartorial aesthetic borrows heavily and markedly from decades past.
Bode Aujla also has news for 2023: She just added womenswear to her label’s offerings, debuting the new designs alongside her latest Fall-Winter menswear collection at Paris Fashion Week on Saturday.
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“We’ve experienced tremendous growth because of our retail stores,” said Bode Aujla. “I think a lot of people have become loyal to the brand because of how personal a lot of the clothes seem or feel to them once they’ve touched them.”
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