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kotak mahindra amc ltd (544031) stock rallies ✌️【Smart Picks】✌️ Professional analysis of stock market dynamics with real-time data for India stocks, US stocks, and European stocks to help you make precise decisions. “Bottle in my hand, the whiskey up high,” Beyoncé sang on her latest album “Cowboy Carter,” released earlier this year.

On Tuesday, the 32-time Grammy-winner unveiled her latest business endeavor: A luxury whiskey inspired by her Prohibition-busting great-grandfather.

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Promising an “unexpected take” on American whiskey, the drink is named SirDavis in honor of the singer’s paternal great-grandfather Davis Hogue. A farmer and Prohibition-era “moonshiner,” Hogue stashed liquor bottles “in the empty knots of cedar trees for friends and kin to find and enjoy,” according to a press release.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé said in a statement. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”

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LVMH said Beyoncé was involved in designing the bottle, which features a bronze horse logo representing the Houston-born star’s Texas roots.

kotak mahindra amc ltd (544031) stock rallies ✌️【Smart Picks】✌️ Free stock selection service with precise predictions of high-potential stocks to help you stay ahead in the market. Although described as “years in the making,” the move is in keeping with the singer’s recent“cowboycore”public image. The country-inspired “Cowboy Carter” and its predecessor “Renaissance” both featured images of the singer riding a horse, with lyrical references to whiskey appearing across the two records.

kotak mahindra amc ltd (544031) stock rallies ✌️【Smart Picks】✌️ Expert market predictions with real-time global market, futures, metals, and energy data to help you stay in tune with market trends. SirDavis is the latest venture in a business empire that, in the past 9 months alone, has expanded to include a fragrance (Cé Noir) and aline of haircare products(Cécred). The 42-year-old singer also operates Parkwood Entertainment, a production house that counts athleisure clothing line Ivy Park among its subsidiaries.

Beyoncé is the latest in a long list of celebrities entering the luxury drinks market in recent years — a list that includes Drake, Dwayne Johnson, George Clooney and her own husband Jay-Z, whosold a 50% stakein his champagne brand, Armand de Brignac, to LVMH in 2021.

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