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is star housing finance limited (539017) a good buy now ✌️【Fixed Income】✌️ Get precise stock market predictions and free access to real-time market data for efficient decision-making and portfolio growth. If the 1950s had red lipstick and pin curls,and the 1990s had brown gloss and“tightliner,”then the 2010s was all about fluffy brows and dewy skin. Between 2014 and 2019, many beauty enthusiasts’preferences shifted: High coverage foundation was largely displaced by multi-step skincare routines, brow gel replaced heavy brow pomade and lips were delicately stained rather than boldly painted.

Glossier, a direct-to-consumer cosmetics company launched in 2014 by US businesswoman Emily Weiss, pioneered this new aesthetic. At Glossier, beauty marks were celebrated, freckles were lionized and makeup application became as free form as finger painting. The firm’s “skincare first, makeup second” mantra,fashion-forward millennial pink product design and early championing of new“It Girls,” like modelPaloma Elsesser, catapulted it from cult favorite to industry mainstay.

is star housing finance limited (539017) a good buy now ✌️【Fixed Income】✌️ Real-time stock indices and futures data to help you seize the best investment opportunities. Analyze market movements with precision and grow your portfolio with expert stock predictions. The company reported 600% growth between 2015 and 2016.And over the years, it has launched best-selling products such as Boy Brow, Milky Jelly Cleanser and Glossier “You” — the brand’s first and only fragrance, which reportedly sold at a rate ofone every 43 seconds in 2022.

Glossier also boasts significant star power. Beyoncé, Serena Williams, Michelle Obama and Reese Witherspoon have all been picturedwearing the makeup brand to red carpet events like the Oscars and The Grammys. Lila Moss, Sydney Sweeny, Gigi Hadid and SZA are also known tokeep a product or two in their purse. In March 2019, Glossier was valued at $1 billion.

But by 2021, the brand’s US sales were down 26% compared to the previous year. Last year,Glossier laid off a third of its corporate staff, citing certain “missteps” in overhiring. The tale of the company’s recent decline is the subject of “Glossy,” a new book by New York-based journalist Marisa Meltzer.

“My guiding principle was to not simplify the story in any way,” Meltzer told 【 - Free Professional Portfolio Management 】 in a phone interview. “I wanted to show it in all its nuance and complexity.”

is star housing finance limited (539017) a good buy now ✌️【Fixed Income】✌️ Real-time stock market data, precise predictions, and investment strategies to help you optimize your portfolio and achieve financial success. The book attributes Glossier’s current woes to a series of stumbles: from lax hiring decisions, scaling at break-neck speed and Weiss’ alleged fixation with establishing Glossier as a tech company, to lackluster product launches and even entirely discontinued product lines (remember Glossier “Play”?). For Meltzer, the brand fell victim to something that often trips up companies leading the zeitgeist: an evolving landscape.

is star housing finance limited (539017) a good buy now ✌️【Fixed Income】✌️ Free expert predictions on stock trends and real-time data to help you make informed decisions and grow your wealth steadily. Testimonies from anonymous Glossier employees also weave a familiar yarn of performative startups (where complimentary coconut waters were prioritized over competitive salaries), complete withallegations of racism and mistreatment. In 2020, the company and Emily Weissapologizedto former retail workers saying they had “failed to ensure that all voices are heard, and protected, within our internal community.” Glossier did not respond to 【 - Free Professional Portfolio Management 】’s repeated request for comment about these historical allegations.

But “Glossy” isn’t just a beauty brand biography — it’s a forensic cross-examination of an era-defining company and how it embodied a moment in wider culture.

is star housing finance limited (539017) a good buy now ✌️【Fixed Income】✌️ Accurate real-time market data and expert stock predictions for profitable investment opportunities in global markets. The book’s narrative addresses what it describes as the “cult” of the 2010s “girlboss,” symbolized by Weiss, as well as Nasty Gal’s Sophia Amoruso, Manrepeller’s Leandra Medine and Audrey Gelman of The Wing — all of whom were celebrated for their female entrepreneurship, before facing allegations (and, in some cases, lawsuits) from former employees complaining of workplace discrimination. In 2015, a spokesperson for Sophia Amoruso and Nasty Gal denied these allegations, but on Recho Omondi’s “Cutting Room Floor” podcast in 2021, Manrepeller’sLeandra Medine admitted she “sucked as a leader”and said complaints came down to her being “an immature a**hole.” Audrey Gelmanstepped down as CEO of The Wingin June 2020 after penning an opinion piece titled“Where I got it wrong,”in which she states: “We prioritized business growth over cultural growth.”

is star housing finance limited (539017) a good buy now ✌️【Fixed Income】✌️ Expert stock predictions and free stock selection services to help you achieve optimal returns and long-term growth. Meltzer unpacks the vaguely fetishized and infantilizing “girlboss” term without too much chastizing. “The phenomenon was a way for these women to be taken seriously, even if it was demeaning,” she told 【 - Free Professional Portfolio Management 】 in a video interview. “It was a vehicle for them to talk about themselves as businesswomen, rather than having to do the long profiles for women’s magazines talking about who they were dating.”

“Glossy” is also a fascinating portrait of one of the most prolific female CEOs of the last decade. Weiss began as an ambitious and accomplished intern at Teen Vogue, who made a cameo on the early 2000’s reality TV series “The Hills.” In Meltzer’s unabashed account, Weiss is depicted as whip-smart, charismatic and driven, as well as somewhat guarded and self-conscious.

“There’s no easy way to talk about the power dynamic of writing about someone, and they don’t necessarily want to be written about,” Meltzer told 【 - Free Professional Portfolio Management 】. The book recounts how scheduled interviews became anodyne tours of retail locations or were forcibly switched to off-the-record last minute. “I wish she had been more open,” the author continued. “There was often a feeling of her trying to run out the clock until time was up, doing the absolute least.”

【 - Free Professional Portfolio Management 】 reached out to Weiss, via Glossier, about her participation in the book, but the company did not respond to requests for comment.

By 2020, beauty’s needle had shifted again. Celebrities with Gen Z followings began crowding the market with wildly popular offerings — Selena Gomez’s Rare Beauty or Hailey Bieber’s brand Rhode, for example — while young consumers became more interested in adorning their acne with yellow star-shaped stickers than masking zits with concealer. “Glossier defined the aesthetic of the 2010s” wrote Meltzer. “But as the ‘20s came about, it started to feel stale—all the sans serif font and #glossierpink.”

But Meltzer didn’t set out to write a company post-mortem. Nor could she — Glossier still generates millions of dollars in monthly revenue, is stocked by beauty giant Sephora and operates adozen brick-and-mortar storesaround the world. When the company opened a new location in SoHo, New York this past February, crowds queuedaround the block. In January, the brand released its “You” scented deodorant, and just last month launched its second ever foundation with 32 shades to much fanfare (the first in 2014 debuted with just five).

is star housing finance limited (539017) a good buy now ✌️【Fixed Income】✌️ Receive professional stock analysis with real-time updates on market movements. Make quick investment decisions and capitalize on profitable opportunities. And although Weiss is no longer Glossier’s CEO, she continues to sit on the board as executive chairwoman.

“Everything has a lifespan,” Meltzer said. “I think it was the end of the wide-eyed youth of the company. It’s not the Glossier of 2018 or 2019, it has to prove itself as relevant but it also has so much potential to be rediscovered by new markets, new generations.”

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