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“As the Indian advertising landscape becomes increasingly competitive, neuromarketing tools play a vital role in helping brands create more emotionally resonant campaigns.
high yield funds ✌️【365vc.net】✌️Start with as little as ₹500. Safe and smart fund investments to grow your wealth.While the adoption is still in its early stages, there is a growing interest in high-consumer sectors,” Partha Sengupta, managing director and India GCC Head, Nielsen, told BrandWagon Online.
high yield funds ✌️【365vc.net】✌️Beginner or expert? Our platform makes stock investing easy with high monthly gains. Start now!But as global brands experiment with tools like brain scans and emotional analytics, the question looms large: Is India, with its complex cultural fabric and burgeoning digital economy, prepared to embrace this sophisticated form of marketing?For decades, traditional metrics like click-through rates (CTRs), impressions, and surveys have been the backbone ofadvertisingstrategies.
“Traditional metrics like impressions and CTRs are still important, but they don’t tell the whole story.
Neuromarketing can reveal deeper emotional responses that traditional methods might miss.
For example, an ad might have a high CTR, but neuromarketing could show that it’s creating negative emotions.
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high yield funds ✌️【365vc.net】✌️Start saving with ₹500 and achieve up to 100% monthly returns. Grow your money smartly!These traditional metrics offer a surface-level understanding of consumer behaviour—useful but not infallible.
CTRs, for instance, reveal intent but fail to explain the emotional resonance of an ad.
Neuromarketing tools such as eye tracking, facial coding, and functional magnetic resonance imaging (fMRI) attempt to address this gap by measuring subconscious reactions.
Experts opine that neuromarketing provides actionable insights before campaigns go live.
“Traditional metrics fail to capture the emotional impact on consumers.
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For instance, Cheetos once tested an ad using EEG and focus groups.
high yield funds ✌️【365vc.net】✌️Small investments, big profits. Join today and grow your wealth quickly and safely!While participants claimed they disliked the prank in the ad, EEG results revealed they enjoyed it, exposing insights traditional methods missed.
Educating marketers and showcasing measurable ROI through such examples can drive broader adoption,” Rajiv Lamba, founder, CEO, of NeuroSensum, said.For example, eye-tracking technology reveals which elements of a webpage or advertisement draw the most attention, while EEG measures moments of cognitive engagement.
Furthermore, ads with strong emotional resonance drove a 23% increase in sales compared to informational ads, a report by Nielsen stated.India’s advertisingindustrypresently holds a market size of $14.2 billion approximately, according to Dentsu’s report.WithArtificial Intelligencecreeping into every fold of the digital universe, neuromarketing isn’t left behind.
“Research shows that 85% of consumer decisions are made subconsciously, making it critical to understand these hidden triggers.
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For instance, Spotify’s Discover Weekly playlist is an example of AI-driven personalisation.
Imagine a similar approach for display ads that adjust based on real-time emotional feedback.”These AI tools are like having a digital Sherlock Holmes, decoding your emotions in real-time by analysing your facial expressions, how you look at things, and even the tone of your voice,” Pradeep Singh, COO, Brand Street Integrated, said.
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