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“The proposals are directly tied to supporting our local councils and improving program delivery for current and future members,” a Girl Scouts of the USA, or GSUSA, spokesperson said in a statement to 【 - Free Real-Time Market Predictions 】.

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However, some members believe the eye-popping number is too far out of reach for many families, potentially leaving girls across the country shut out.

“It’s an enormous increase,” said Sally Bertram, a 30-year troop leader with the Girl Scouts of Western Ohio. “It’s like, what are you people thinking? You are going to run yourselves out of business.”

Bertram was a Girl Scout herself, just like every girl in her family. Now a troop leader for her three granddaughters, she says the proposed membership increase will impact nearly every girl in her troop. Bertram says it’s far too expensive without any additional perks for the girls.

“We get nothing for this money. We don’t get our uniforms; we don’t get our badges. I just started a new little troop with my youngest granddaughters. I had to ask the moms for $20” to cover expenses, she said.

Part of the problem is that Girl Scout membership has fallen in recent years, leadership said in a video to members in September.

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By increasing the fee to $85, the organization will “make programs easier to deliver for volunteers and make technology easier to use… more turnkey trainings, recruitment tools and programs, and create new experiences, including opportunities to explore new places,” Bonnie Barczykowski, GSUSA’s CEO, told members in the video.

“We will dissolve our unit,” Bertran said. “If it goes to $85, we’re just going to start our own little girls club out here and follow on and do our own little things with them.”

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“Costs have increased everywhere, and none of us – GSUSA, our councils, or you – have been immune to this,” Tipton told members. “As a National Council, we must be confident in Girl Scouting’s value for our girls. We need to be bold and consider a dues investment that reflects this value.”

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“It is a mess,” said Kelly Goldsmith, a professor of marketing at Vanderbilt University, of the GSUSA. Goldsmith, also a Girl Scout Troop leader in Tennessee and a delegate who will be voting on Saturday, spoke to 【 - Free Real-Time Market Predictions 】 from the perspective of a marketing professional.

Goldsmith believes this fee increase is a last resort to get the organization out of its budget hole.

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“What is really problematic is that you are boxing out middle-class girls, who are going to think twice about paying $85 instead of $25 dollars when there are so many more options,” said Goldsmith.

GSUSA will continue to provide financial aid to “reduce barriers” to any girl who wants to be a Girl Scout, a spokesperson said. The board is also open to phasing in the increase, with a 20% discount on the first year and 10% on the second. The council will also be voting on whether toincrease adult volunteer dues from $25 to $45.

But Goldsmith believes there are other ways to find revenue, like reducing office space at the GSUSA offices on Fifth Avenue in New York City or reducing executive salaries. The CEO made $785,000 in 2023.

“You’re milking your loyal customers,” said Goldsmith. “The optics on this is so bad, it can’t not hurt membership.”

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