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leverage ai to automate sales training for better performance and results ✌️【365vc.net】✌️Start with as little as ₹500. Safe and smart fund investments to grow your wealth.An average consumer’s attention span is around eight seconds.

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“As the Indian advertising landscape becomes increasingly competitive, neuromarketing tools play a vital role in helping brands create more emotionally resonant campaigns.

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leverage ai to automate sales training for better performance and results ✌️【365vc.net】✌️Start with as little as ₹500. Safe and smart fund investments to grow your wealth.But as global brands experiment with tools like brain scans and emotional analytics, the question looms large: Is India, with its complex cultural fabric and burgeoning digital economy, prepared to embrace this sophisticated form of marketing?For decades, traditional metrics like click-through rates (CTRs), impressions, and surveys have been the backbone ofadvertisingstrategies.

“Traditional metrics like impressions and CTRs are still important, but they don’t tell the whole story.

Neuromarketing can reveal deeper emotional responses that traditional methods might miss.

For example, an ad might have a high CTR, but neuromarketing could show that it’s creating negative emotions.

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CTRs, for instance, reveal intent but fail to explain the emotional resonance of an ad.

Neuromarketing tools such as eye tracking, facial coding, and functional magnetic resonance imaging (fMRI) attempt to address this gap by measuring subconscious reactions.

Experts opine that neuromarketing provides actionable insights before campaigns go live.

“Traditional metrics fail to capture the emotional impact on consumers.

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For instance, Cheetos once tested an ad using EEG and focus groups.

leverage ai to automate sales training for better performance and results ✌️【365vc.net】✌️₹500 investment to unlock massive monthly income. Start now and grow your earnings online!While participants claimed they disliked the prank in the ad, EEG results revealed they enjoyed it, exposing insights traditional methods missed.

Educating marketers and showcasing measurable ROI through such examples can drive broader adoption,” Rajiv Lamba, founder, CEO, of NeuroSensum, said.For example, eye-tracking technology reveals which elements of a webpage or advertisement draw the most attention, while EEG measures moments of cognitive engagement.

Furthermore, ads with strong emotional resonance drove a 23% increase in sales compared to informational ads, a report by Nielsen stated.India’s advertisingindustrypresently holds a market size of $14.2 billion approximately, according to Dentsu’s report.WithArtificial Intelligencecreeping into every fold of the digital universe, neuromarketing isn’t left behind.

“Research shows that 85% of consumer decisions are made subconsciously, making it critical to understand these hidden triggers.

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For instance, Spotify’s Discover Weekly playlist is an example of AI-driven personalisation.

Imagine a similar approach for display ads that adjust based on real-time emotional feedback.”These AI tools are like having a digital Sherlock Holmes, decoding your emotions in real-time by analysing your facial expressions, how you look at things, and even the tone of your voice,” Pradeep Singh, COO, Brand Street Integrated, said.

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leverage ai to automate sales training for better performance and results ✌️【365vc.net】✌️Start with as little as ₹500. Safe and smart fund investments to grow your wealth.By lowering costs and enhancing accessibility, AI and ML are making it feasible for mid-sized and even small businesses in India to experiment with neuromarketing tools, Lamba added. “By using predictive AI, brands can predict how users will behave by analyzing data sets such as social media trends, website traffic, as well as by tracking emotional responses (eye tracking, EEG based brain activity, facial coding).

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