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But there was one obstacle in her way: she couldn’t find a friend to join her for the five-hour trek.

what is driving the rise of bluegod entertainment limited (539175) ✌️【Value Investing】✌️ Expert predictions with real-time stock indices, futures data, and metals, energy market data to help you seize the best investment opportunities. Rather than forgo her plans, the 25-year-old hired a “climbing buddy,” a young man with extensive outdoor experience, to accompany and support her to the 5,000-foot peak.

Known in Chinese as “pei pa” (meaning “accompany to climb”), these are young Chinese men who join strangers on their journeys up popular mountains for a price. The trend has gained momentum this year, as hashtags related to “climbing buddy” have had over 100 million views on Chinese social media.

Young, athletic individuals, often university students or even military veterans, advertise themselves on social media platforms likeXiaohongshuand Douyin, with profiles featuring their height, fitness level and hiking experience. They usually charge between 200 to 600 yuan ($30 to $85) per trip.

During the climb, these “buddies” will do anything to distract their clients from feeling exhausted and push them to keep going: from singing, telling jokes, playing music, verbal encouragement, going so far as carrying their bags, holding their hands, and pulling them.

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Chen and her climbing buddy’s adventure began at around 8:00 pm so she could arrive at the peak in time for the famous sunrise. After assessing her fitness level, her climbing buddy planned a moderate route and carried her backpack the whole way.

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Chris Zhang, a 20-year-old university student, seized on the opportunity this summer. While some of his classmates opted for traditional internships, Zhang had a go advertising himself online as a climbing buddy.

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Zhang says being a climbing buddy gives him not just a higher salary but also more freedom to be outside instead of sitting in front of a computer all day.

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Currently, Chen is taking nearly 40 bookings and earning around 20,000 yuan ($2,800) per month. That’s more than double the average monthly salary in China, according to recent government data. Business is so good that he has moved to Tai’an City, right by the foot of Mount Tai.

“Basically, I’m climbing mountains every day. Sometimes twice a day or even three times a day,” says Chen.

Popular climbing buddies like him get orders for mountains all over the country, and he will go climb any mountain if the transportation is covered by clients.

Despite the attractive income, Chen admits the work may not be sustainable because it is physically taxing.

“It hurts my knees very much, so I may only be able to keep doing this for a few months or half a year.”

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