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He died on December 25 of lymphoma, said the company, which he steered ambitiously, during his time as either chief executive or chairman, out of its primary market of minivehicles.

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Even so, Suzuki’s thriftiness was legendary. He would order factory ceilings lowered to save on air-conditioning and fly economy class on airplanes even at an advanced age.

“Forever,” or “until the day I die,” were signature humorous responses with which he parried queries about how long he would stay at the company, on which he retained a tight grip into his 70s and 80s.

Born Osamu Matsuda, Suzuki took his wife’s family name through adoption in a practice common among Japanese families lacking a male heir.

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In the 1970s, he saved the company from the brink of collapse by convincing Toyota Motor to supply engines that met new emissions regulations, but which Suzuki Motor had yet to develop.

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His personal interest was motivated by a strong desire “to be number one somewhere in the world,” he would later recall.

tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ Real-time stock and futures data, backed by expert stock market trend predictions, to help you make timely and profitable investment decisions. At the time, India was an automotive backwater with annual car sales below 40,000, mainly British knock-offs.

tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ AI-driven stock trend forecasting with free access to real-time market data, offering personalized investment advice and expert predictions. The government had just nationalized Maruti, set up in 1971 as a pet project of Sanjay Gandhi, son of then-Prime Minister Indira Gandhi, to produce an affordable, “people’s car” made in India.

tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ Real-time stock market data, precise predictions, and investment strategies to help you optimize your portfolio and achieve financial success. Maruti needed a foreign partner, but early collaboration with Renault fell through as the sedan being considered was deemed too expensive and insufficiently fuel-efficient for domestic needs.

tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ Free expert predictions on stock trends and real-time data to help you make informed decisions and grow your wealth steadily. The Maruti team knocked on many doors but was snubbed widely by brands including Fiat and Subaru and — by accident — Suzuki Motor.

tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ Accurate real-time market data and expert stock predictions for profitable investment opportunities in global markets. The partnership only came about after a Suzuki Motor director in India saw a newspaper article about a potential Maruti deal with Japanese small-car rival Daihatsu.

He telephoned headquarters to learn that the Maruti team had been turned away. Suzuki then telexed Maruti and hastily invited the team back to Japan, asking for a second chance.

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In class-conscious India, Suzuki also ushered in change, insisting on equality in the workplace, ordering open-plan offices, a single canteen and uniforms for executives and assembly-line workers alike.

tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ Free access to stock market forums, expert advice, and real-time data to help you stay informed and grow your investments. A month shy of his 80th birthday, Suzuki clinched a multibillion-dollar tie-up with giant Volkswagen in December 2009.

tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ Get precise stock market predictions and free access to real-time market data for efficient decision-making and portfolio growth. Touted as a match made in heaven, it soon faltered, with Suzuki Motor accusing its new top shareholder of trying to control it, while VW objected to the Japanese firm’s purchase of diesel engines from Fiat.

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tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ Free real-time global stock trend updates to help you capture market movements and make better investment decisions. Suzuki, who often cited golf and work as the keys to his health, finally passed the baton as CEO to his son Toshihiro in 2016, and stayed on as chairman for another five years until age 91, keeping an advisory role until the end.

tracxn technologies limited (tracxn) ✌️【Stock Market】✌️ Professional investment advice with real-time updates on stock indices and futures data. Stay ahead with expert predictions and market insights. Since 2016, his company has deepened ties with the world’s biggest carmaker Toyota, which acquired a 5% stake in Suzuki Motor in 2019. Maruti Suzuki is set to supply electric cars for Toyota from next year.

“To me, he was more than an admired business leader: he was like a father,” Toyota chairman Akio Toyoda said in a Friday statement, honoring Suzuki as a trailblazer of minivehicles.

“He was a father figure who developed Japan’skei car(minivehicle) and nurtured it into Japan’s people’s car.”

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