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“To be honest, I had my concerns,” Jaechan, who goes by his given name, told 【 - Free Stock Selection 】 in a phone interview. He added that his label’s management had also been worried, but eventually supported him.

Originating in 1960s Japan, where it was known as “yaoi,” BL typically depicts two men in a homoerotic relationship. “Semantic Error,” which was based on a popular web novel of the same name, tells the story of two male college students who fall in love. Unlike LGBTQ literature, the stories are largely written by and read by heterosexual women.

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Jaechan went on to win several awards for his performance. He also appeared in more than a dozen magazines, including the Korean editions of Elle, Cosmopolitan and Dazed. After the show’s debut, his new album sold more than 100,000 copies in its first week.

Interest in the genre — and its subsequent investment from production companies — has steadily grown beyond Japan to wider Asia, with series in Taiwan and Thailand among those to enjoy some mainstream success in recent years.

Despite South Korea’s comparatively conservative attitudes towards LGBTQ issues (on which it regularly ranks among the least progressiveOECD countries), BL fandom has been steadily growing online.

Pirated copies of Japanese BL manga began trickling into the country from Japan decades ago, reaching a small number of readers, according to Kim Hyo-jin, a scholar who researches Japanese culture, including BL, at Seoul National University.

Local readership then grew with the proliferation of dial-up internet and personal computers in the 1990s, when homegrown writers were able to anonymously create their own stories in Korean.

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“(Readers) are always asking us for more BL. They even request specific titles to be translated from Korean into English,” Tappytoon’s operations team lead, Jennifer Konig, said in a phone interview. As in other parts of the world, BL readers are predominantly women “in their late teens to early 20s, up to 30s,” she added.

“Semantic Error,” originally written as a web novel by anonymous author J. Soori, marked a turning point for the genre, as it went from online fiction to television and film adaptations.

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Given the loyal, tight-knit and extremely vocal community of BL fans, making shows in the genre has become a “sound business decision,” said Watcha’s chief marketing officer Kim Hye-jung,citing potentially large returns on a relatively small budgets.

“Very similar to the K-pop idol fandom, (the fans) try to raise their favorite shows’ rankings on the (streaming platforms’ most viewed) charts by letting them play on repeat,” Kim added.

premier synthetics limited (509835) vs yyy ✌️【Investment Strategy】✌️ Free global stock market data to help you plan the best investment strategies and seize market opportunities. When the “Semantic Error” movie hit theaters,she also saw fans buying tickets for screenings that they couldn’t attend in person, a practice called “spirit sending,” to support the film.

One of the genre’s typical relationship dynamics depicts a masculine, aggressive character seducing a more passive one — with the latter, after repeated advances (some of which arguably resemble harassment or even assault), finally returning his affection.

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“Sometimes we just want to read something that’s not real,” said Jeong, the Korean researcher, who is also an avid fan.

But in a country where same-sex marriage is not legally recognized, and where rights advocatescontinue to pushfor anti-discrimination laws, the genre’s growing popularity may help foster greater understanding.

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Compared to the more explicit sex scenes depicted in comics, novels and fan fiction, on-screen BL in South Korea has, thus far, been more focused on romance or intimacy.

“The LGBTQ community has only been portrayed in a very negative way in South Korea. So even if it’s a bit of fantasy, showing (same-sex) relationships in a positive light and being just as natural (as heterosexual ones) isn’t too bad,” Holland said.

Holland is currently preparing for a role in another BL show that begins filming later in the summer. This time, he said, he has been helping writers develop more realistic dialogue for the script.

Like Holland, Kim the scholar said more LGBTQ voices are participating in the creation of BL dramas. She predicted that the line between BL and queer media will eventually vanish.

Baudinette, who also identifies as gay and is a longstanding BL fan, said the genre will shake up conservative views on gender and sexuality in South Korea. He added that the audience for BL is diversifying, with more men becoming part of its fanbase.

“Whether you are a heterosexual woman trying to inject your sexual autonomy into the world, or you are a gay man who wants to see positive representations of male-male romance, BL can be used,” he said.

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