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But in Mexico, where the last Beetle rolled off the production line at Volkswagen’s flagship factory in Puebla in 2003, the plucky car lives on. Reinvented and reinvigorated by its cultural legacy, Mexico is one of the few remaining places where a taste of Beetle-fever still exists.

jm financial limited (523405) gets regulatory approval ✌️【Online Trading】✌️ Free expert stock trend predictions to help you identify high-potential stocks and maximize returns. With real-time global market indices, futures, metals, energy, and agricultural product data, our platform enables you to make informed investment decisions. The car’s curvy, colorful exterior and air-cooled, rear engine propelled it to a level of fame and cult status which no petrol car will achieve again. While fond stories of the lovable vehicle roam in our memories, what wasonce the world’s best-selling carhas all but disappeared from American roads, consigned to automotive museums and collector’s forecourts.

Patrolling the sprawling streets of Mexico City, traversing hair-raising mountain roads in Oaxaca’s Sierra Norte, and operating as a converted food truck serving Mexican delicacies, the “Vocho,” as the Beetle is known in Mexico, never left the stage.

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Hitler had entrusted the job of manufacturing a small, affordable car to carmaker Ferdinand Porsche, but the outbreak of World War II halted commercial production. It didn’t restart until 1945, when allied forces discovered the bombed-out remains of a car factory in northern Germany, where a lone Volkswagen Beetle was parked amongst the rubble.

It took a spark of brilliance from Jewish-American advertising executive Julian Koenig for Volkswagen’s tides to change. Alongside his team of sharp-suited Madison Avenue ad-men, he launched their legendary minimalist advertising campaign “Thinking Small”, which shifted the American public away from expensive family wagons to a new reality of small, more fuel-efficient and affordable cars for the masses.

But nobody could have predicted the Beetle’s improbable evolution into a counterculture symbol and talisman of the flower power movement in the US.

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By 1972, it was the world’s most-produced car benefiting from the mainstream fame of Disney’s “The Love Bug” and a strong supply chain which included a new factory in Puebla, Mexico, from where it was shipped around the world.

By the time Volkswagen called time on the car’s production in 2003 due to declining sales and a desire to build more modern alternatives, the Beetle had been manufactured in Mexico for more years than it had in Germany.

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But since then, tougher air pollution laws and rising fuel costs have gradually taken it off the roads of Europe and in the United States, where the car is serving its final stately chapter away from the public eye, holding its own as a toy for the rich and famous.

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But in Mexico, you’re never far from catching a glimpse of the original car signature’s curves and rear engine growl.

Jose Luis, who has been restoring Vochos for 40 years, described how he was “deeply saddened” when the decision was made to stop producing the car. He argued, that “although parts are now more expensive and much harder to find, the appetite for people to own and drive them in Mexico remains unchanged.”

For world-renowned Mexican visual artist, Betsabeé Romero, the car has been instrumental in her career. In her studio in the outskirts of Mexico City, Romero is perched next to one of five hollowed out Vocho shells she will shortly meld together to create a bridge representing the migrant journey.

“The Vocho is a symbol of our heritage and one we can all relate to,” she said. “Every car is a piece of design history; it is uniquely democratic… Many people might have a favorite building but not know the architect or enjoy a style of art but couldn’t tell you about who or when it was created. That’s not the case with the car. We all have a favorite, and we each have a story to tell about it.”

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